From IT and telecom to healthcare and government, organizations worldwide are embracing open-source services to reduce costs, enhance customization, and drive long-term agility.
Consumer Goods & Services
The regions of the Middle East and Africa are rich with human and natural resources. However, countries that is part of the Middle East and Africa regions account for substantially varying amounts of resources, economic size, geographic size, demographics, and standard of living. Also, intra-regional activity is weak, principally restricted to labor flows with limited trade in goods and services. The population sizes of the Middle East, Africa, and Europe are very similar to each other. The Middle East and Africa toy markets, on the other hand, are an emerging market driven by a growing population, an average standard of living, and higher disposable income among households.
As the toy companies are already shifting to online modes of marketing their products as well as selling their products, the toy companies are eyeing great opportunities in the region as far as the toy industry is concerned. The greater penetration of the internet in the region is also expected to boost the e-commerce network in the region, which in turn is expected to develop new online sales and distribution channels for the toy market in the region.
According to the research report, "Middle East & Africa Toy Market Outlook, 2029," published by Bonafide Research, the Middle East & Africa Toy market is projected to reach a market size of more than USD 15.92 Billion by 2029. However, as per Bonafide Research’s study, despite e-commerce opportunities, the offline sales and distribution channels, which include physical retail stores, specialized stores, and supermarkets, will play a significant and crucial role in the future development and growth of the market. However, the economic landscape in the Middle Eastern and African regions looks shaky due to the outbreak of a novel corona virus. This might drag the growth in the toy market in the region, at least in the short term, as consumers are going to shift to purchasing more essentials rather than leisure and entertainment goods, which includes toys. The data released by the IMF suggests that a strong economic rebound is to be expected, but the Middle Eastern and African region numbers suggest sluggish growth and slow recovery. The IMF report also notes that in the Middle East, the countries that started vaccination early on, such as affluent Gulf Cooperation Council countries, face relatively better prospects, while fragile and conflict-affected countries may see a gloomy picture of recovery. As the toy market in the region is highly spread across many smaller countries, the toy market in the region and their supply chain are expected to be highly disrupted.
The Middle East and Africa (MEA) toy market features a diverse range of products catering to various age groups and preferences. Action figures & accessories remain popular, driven by the influence of movies, comics, and gaming culture. Arts & crafts toys are gaining traction as parents seek products that enhance creativity and learning. Building sets, including LEGO and other construction kits, continue to be a favorite among children due to their ability to enhance problem-solving skills. Dolls remain a top-selling category, with both traditional and modern versions appealing to young girls. Games and puzzles are increasingly popular, fostering cognitive skills and family interactions. The infant/toddler/preschool toy segment is witnessing growth due to rising awareness of early childhood education. Youth electronics, including interactive and STEM-based toys, are in demand due to increasing digital engagement. Outdoor and sports toys are widely favored in MEA’s warmer climate, supporting physical activity. Plush toys maintain steady sales, particularly for younger children. Vehicles, including remote-controlled cars and collectible models, attract both kids and collectors. Explorative and other toys, such as science kits and robotics, are gaining popularity as educational toys continue to shape the market.
The MEA toy market is segmented by age group, with 0-8 years being a dominant category. This segment is fueled by the demand for educational toys, plush toys, and interactive games that enhance sensory and motor skills. Parents are increasingly investing in STEM-focused toys, early learning kits, and building sets that support cognitive development. Dolls, action figures, and outdoor toys also perform well in this category. For the 9-15 years group, demand is driven by gaming consoles, collectible figures, model kits, and puzzles. Youth electronics, including smart toys and educational kits, are gaining traction due to the rising influence of technology. Social media trends and brand collaborations also shape toy preferences in this age group, particularly in the board games and arts & crafts segments. The 15 years and above category includes collectibles, advanced STEM kits, and gaming-related merchandise. Many older consumers purchase high-end action figures, model vehicles, and strategy board games. The rise of pop culture fandoms and esports has contributed to the popularity of premium toys and gaming accessories in this segment. Overall, the increasing adoption of technology-driven and educational toys is influencing all age groups in MEA.
The MEA toy market is evolving with the expansion of online and offline retail channels. Online platforms have gained significant traction due to the rise of e-commerce giants like Amazon, Noon, and local online marketplaces. Consumers prefer online shopping for its convenience, wide selection, and competitive pricing. Digital advancements, including AI-powered recommendations, AR-based toy previews, and personalized shopping experiences, have boosted online toy sales. Flash sales, influencer marketing, and exclusive online deals further attract customers, especially for collectibles, gaming merchandise, and youth electronics. Despite e-commerce growth, offline retail remains a crucial sales channel. Hypermarkets, supermarkets, and specialty toy stores dominate physical sales, offering an interactive shopping experience for parents and children. Consumers often prefer to see, touch, and test toys before making a purchase, particularly in categories such as action figures, building sets, and plush toys. Specialty stores provide an advantage in showcasing exclusive branded toys and engaging in seasonal promotions. Shopping malls in key cities like Dubai, Riyadh, and Johannesburg play a vital role in offline toy sales, with dedicated toy sections in retail giants like Hamleys and Toys "R" Us. While online sales are rising, offline stores continue to hold strong due to consumer preferences for in-person shopping experiences.
As the toy companies are already shifting to online modes of marketing their products as well as selling their products, the toy companies are eyeing great opportunities in the region as far as the toy industry is concerned. The greater penetration of the internet in the region is also expected to boost the e-commerce network in the region, which in turn is expected to develop new online sales and distribution channels for the toy market in the region.
According to the research report, "Middle East & Africa Toy Market Outlook, 2029," published by Bonafide Research, the Middle East & Africa Toy market is projected to reach a market size of more than USD 15.92 Billion by 2029. However, as per Bonafide Research’s study, despite e-commerce opportunities, the offline sales and distribution channels, which include physical retail stores, specialized stores, and supermarkets, will play a significant and crucial role in the future development and growth of the market. However, the economic landscape in the Middle Eastern and African regions looks shaky due to the outbreak of a novel corona virus. This might drag the growth in the toy market in the region, at least in the short term, as consumers are going to shift to purchasing more essentials rather than leisure and entertainment goods, which includes toys. The data released by the IMF suggests that a strong economic rebound is to be expected, but the Middle Eastern and African region numbers suggest sluggish growth and slow recovery. The IMF report also notes that in the Middle East, the countries that started vaccination early on, such as affluent Gulf Cooperation Council countries, face relatively better prospects, while fragile and conflict-affected countries may see a gloomy picture of recovery. As the toy market in the region is highly spread across many smaller countries, the toy market in the region and their supply chain are expected to be highly disrupted.
The Middle East and Africa (MEA) toy market features a diverse range of products catering to various age groups and preferences. Action figures & accessories remain popular, driven by the influence of movies, comics, and gaming culture. Arts & crafts toys are gaining traction as parents seek products that enhance creativity and learning. Building sets, including LEGO and other construction kits, continue to be a favorite among children due to their ability to enhance problem-solving skills. Dolls remain a top-selling category, with both traditional and modern versions appealing to young girls. Games and puzzles are increasingly popular, fostering cognitive skills and family interactions. The infant/toddler/preschool toy segment is witnessing growth due to rising awareness of early childhood education. Youth electronics, including interactive and STEM-based toys, are in demand due to increasing digital engagement. Outdoor and sports toys are widely favored in MEA’s warmer climate, supporting physical activity. Plush toys maintain steady sales, particularly for younger children. Vehicles, including remote-controlled cars and collectible models, attract both kids and collectors. Explorative and other toys, such as science kits and robotics, are gaining popularity as educational toys continue to shape the market.
The MEA toy market is segmented by age group, with 0-8 years being a dominant category. This segment is fueled by the demand for educational toys, plush toys, and interactive games that enhance sensory and motor skills. Parents are increasingly investing in STEM-focused toys, early learning kits, and building sets that support cognitive development. Dolls, action figures, and outdoor toys also perform well in this category. For the 9-15 years group, demand is driven by gaming consoles, collectible figures, model kits, and puzzles. Youth electronics, including smart toys and educational kits, are gaining traction due to the rising influence of technology. Social media trends and brand collaborations also shape toy preferences in this age group, particularly in the board games and arts & crafts segments. The 15 years and above category includes collectibles, advanced STEM kits, and gaming-related merchandise. Many older consumers purchase high-end action figures, model vehicles, and strategy board games. The rise of pop culture fandoms and esports has contributed to the popularity of premium toys and gaming accessories in this segment. Overall, the increasing adoption of technology-driven and educational toys is influencing all age groups in MEA.
The MEA toy market is evolving with the expansion of online and offline retail channels. Online platforms have gained significant traction due to the rise of e-commerce giants like Amazon, Noon, and local online marketplaces. Consumers prefer online shopping for its convenience, wide selection, and competitive pricing. Digital advancements, including AI-powered recommendations, AR-based toy previews, and personalized shopping experiences, have boosted online toy sales. Flash sales, influencer marketing, and exclusive online deals further attract customers, especially for collectibles, gaming merchandise, and youth electronics. Despite e-commerce growth, offline retail remains a crucial sales channel. Hypermarkets, supermarkets, and specialty toy stores dominate physical sales, offering an interactive shopping experience for parents and children. Consumers often prefer to see, touch, and test toys before making a purchase, particularly in categories such as action figures, building sets, and plush toys. Specialty stores provide an advantage in showcasing exclusive branded toys and engaging in seasonal promotions. Shopping malls in key cities like Dubai, Riyadh, and Johannesburg play a vital role in offline toy sales, with dedicated toy sections in retail giants like Hamleys and Toys "R" Us. While online sales are rising, offline stores continue to hold strong due to consumer preferences for in-person shopping experiences.
Related Press Releases
Quick Contacts
.png "Nikita Jabrela")
Trusted Partners
Latest Press Release
We are friendly and approachable, give us a call.