Eco-Friendly Feminine Hygiene: Europe's Shift Towards Reusable Solutions.

For the vast majority of menstruating women in rich countries, tampons and other feminine-hygiene products are both affordable and, on the whole, adequate. But some still end up soaking up their blood with poor substitutes such as newspapers, toilet roll or rags, all of which methods may lead to infection. This aspect of destitution, known as period poverty, has been the subject of a wave of activism in recent years. Almost half of the 28 EU member states continue to apply the standard VAT rate to sanitary towels and tampons, in a bracket applied to items such as jewellery, wine, beer and cigarettes. when the European Union allowed countries to amend the so-called Tampon Tax down to a specified minimum, many countries have opted to do so; others, however, have kept these feminine hygiene products in the same VAT bracket as other products that are not basic necessities. Historically, in Europe some 42 billion sanitary napkins, tampons and panty liners were sold in 2004 compared to more than 35 billion products in 1997, according to obtained data. The European Feminine hygiene market is led by the sanitary hygiene products in Europe. The most popular brand for feminine care products in the region such as tampons, sanitary pads and panty liners was O.B, with nearly a quarter of the population using.

According to the research report, "Europe Feminine Hygiene Market Outlook, 2029," published by Bonafide Research, the Europe Feminine Hygiene market is anticipated to add to more than USD 2.3 Billion by 2024–29. Menstrual products have long been taxed at a higher rate in Germany than many other everyday necessities. Germany has long implemented a 19% tax on menstrual products thus nearly an additional one-fifth of the price for tampons, pads, and menstrual cups. Even with all the technological advancement, menstruation is a taboo talk in Germany. Efforts to reduce the menstrual taboo and at the same time outsmart the sales tax have included selling menstruation colouring books or a book with tampons hidden in it. This was part of wider government action to End Period Poverty in the region which includes the roll out of free sanitary products in schools, colleges and hospitals. Apart from the tax, the major issue is the consideration of menstruation as a topic not meant for public discussion. Lack of formal education on this subject shows that the topic is not seen as important among the medical community, as well as society at large. Moreover, the doctors do not initiate the discussion on this topic during their patients’ visits even though they are able to provide them with crucial information.

Sanitary pads remain a staple in Europe, with a growing preference for organic and biodegradable products. Regulatory support for menstrual health and hygiene drives market growth. Supermarkets, pharmacies, and online platforms are the main sales channels, ensuring broad availability. Tampons are widely used, with an increasing demand for organic and chemical-free options. Pharmacies, supermarkets, and online platforms are the primary sales channels, providing a diverse range of products. Panty liners are popular for daily hygiene and light menstrual flow. They come in various options, including eco-friendly choices. Supermarkets, pharmacies, and online sales are the primary channels, catering to diverse consumer needs. Menstrual cups are becoming more popular due to environmental concerns and cost-effectiveness. They are available through online platforms, specialty stores, and pharmacies, which provide detailed product information and guidance. Internal cleansers are less favored due to health concerns. Disposable razors and blades are widely used for hair removal. Supermarkets, pharmacies, and online platforms dominate the sales channels, offering various brands and types. Disposable products such as sanitary pads and tampons are widely used across Europe. The market is characterized by high product quality and innovation, with a growing trend towards organic and biodegradable options.

Consumers appreciate the convenience and reliability of disposable products. Reusable products like menstrual cups and cloth pads are becoming more popular due to increasing environmental awareness. Consumers value the sustainability and long-term cost savings of reusable options. Online platforms and specialty stores are significant sales channels for these products. These retail outlets are major sales channels, offering a wide range of feminine hygiene products. They provide convenience and competitive pricing, attracting a diverse customer base. Pharmacies offer a trusted source for feminine hygiene products, providing a curated selection recommended by healthcare professionals. They are preferred by consumers seeking quality and safety. Convenience stores provide quick access to feminine hygiene products for on-the-go consumers. Their strategic locations and extended hours make them a popular choice for emergency purchases. The online sales channel is expanding rapidly, offering the convenience of home delivery and a broader selection of products. Consumers can compare prices, read reviews, and access a variety of brands not available in physical stores. Specialty stores focus on specific product categories, offering a unique selection of feminine hygiene products. Hospitals and healthcare facilities provide these products as part of their patient care services, ensuring access to essential hygiene items.