Drinkable yogurt is gaining traction as a convenient, on-the-go nutrition option, appealing to busy professionals, athletes, and health-conscious individuals.
Food & Beverages
The hot and humid locations of the Gulf and African countries are poised to be the potential market for frozen food products.
The Middle Eastern frozen food market is exceptionally affected by expanding demand for comfort food items because of the occupied work routines of individuals. The increased level of employment and income level has expanded which has prompted high reliance on ready-to-make food arrangements. The requirement for trend setting innovations that protect product turns out to be progressively applicable on account of the Gulf nations given the area's dry atmosphere and absence of arable land in the district. The reason behind this growth was change in consumption behavior due to their ever-changing lifestyle, hectic working hours, etc. In view of types, pre- prepared ready to eat frozen food section caught the dominant part of the market in the Middle East. Rising buyer awareness and consciousness with respect to the frozen food would emphatically influence market development and growth in the African region. With the expanding PPP (Purchasing Power Parity), customers can manage the cost of premium items with improved health benefits and longer shelf life & are currently incline toward a variety of food items. In the African region, some countries are ahead in exporting seafood products to some of the developed countries around the world.
According to the research report "Middle East & Africa Frozen Food Market Overview, 2029," published by Bonafide Research, the Middle East & Africa Frozen Food market is expected to reach a market size of more than USD 13.5 Billion by 2029. As there is an increment in the number of females entering the workforce and the need for advantageous food there is a rising interest for frozen food. There is a developing pattern of utilization of frozen food in Algeria due to the expanding costs of fresh vegetables and seafood. Greatest Saudi Arabian food producing organization Sun Bulah Fine Food and Pastries Mfg. propelled another assortment of puff pastry called Butter Puff Pastry. Another product launch was from National Food Co that incorporates the food range of marinated chicken. There has been a surge in the variety of frozen food products, including frozen ready meals, snacks, fruits, vegetables, and seafood. Innovations in low-fat, low-cholesterol, and whole wheat options are gaining popularity. Millennials and Gen Z consumers are increasingly inclined toward frozen foods due to their willingness to try new varieties of convenience food. The attributes of frozen foods, such as easier storage, preserved nutrition, extended shelf life, and reduced food waste, are boosting sales.
Frozen meat, poultry, and seafood are significant segments, driven by demand for high-quality protein sources that can be stored for extended periods. Ready-to-eat meals and convenience foods, such as pizzas, snacks, and desserts, are increasingly popular, reflecting a growing trend towards time-saving meal solutions amidst busy lifestyles. Additionally, the market features frozen bakery products, including bread, pastries, and dough, catering to both households and foodservice sectors. The diversity of these products highlights the market's ability to cater to varying tastes, dietary requirements, and the evolving consumption patterns in the MEA region. The development of the Middle East & Africa frozen food market is driven by the rising interest of the convenient and on the go frozen ready to eat items. Adaption of frozen food products is still at the growing stage in these regions due to a lack of awareness and low penetration in the region. However frozen food products are gaining popularity, especially in the Middle-Eastern region due to lack of agro-based products and arable land. The middle-Eastern region has the highest presence of frozen meat and potato products whereas frozen fish & seafood posing prominence in the African region.
Ready-to-cook meat products has slowly emerged as one of the fastest growing segments in the packaged and produced food market, owing to increasing purchasing power and urbanization. Foodservice and institutional channels play a vital role in the distribution of frozen food products in MEA. Restaurants, cafes, catering services, and other foodservice establishments purchase frozen ingredients and pre-prepared meals to streamline their operations, reduce food waste, and ensure consistency in menu offerings. Similarly, institutions such as schools, hospitals, and correctional facilities rely on frozen food products for their meal programs, providing convenient and cost-effective solutions for feeding large volumes of people. Moreover, wholesale and distribution channels facilitate the movement of frozen food products from manufacturers to retailers, foodservice operators, and institutional buyers. Distributors play a crucial role in managing inventory, logistics, and warehousing, ensuring that frozen foods reach their intended destinations efficiently and in optimal condition. Additionally, direct sales channels, such as farmer's markets, specialty food stores, and food co-ops, provide opportunities for smaller-scale producers to connect with consumers seeking locally sourced and artisanal frozen food products. Online retail platforms have emerged as a significant sales channel for frozen foods, allowing consumers to browse and purchase products from the comfort of their homes and have them delivered directly to their doorstep. E-commerce platforms offer a convenient way to access a broader selection of frozen food options, including specialty and niche products that may not be available in brick-and-mortar stores.
According to the research report "Middle East & Africa Frozen Food Market Overview, 2029," published by Bonafide Research, the Middle East & Africa Frozen Food market is expected to reach a market size of more than USD 13.5 Billion by 2029. As there is an increment in the number of females entering the workforce and the need for advantageous food there is a rising interest for frozen food. There is a developing pattern of utilization of frozen food in Algeria due to the expanding costs of fresh vegetables and seafood. Greatest Saudi Arabian food producing organization Sun Bulah Fine Food and Pastries Mfg. propelled another assortment of puff pastry called Butter Puff Pastry. Another product launch was from National Food Co that incorporates the food range of marinated chicken. There has been a surge in the variety of frozen food products, including frozen ready meals, snacks, fruits, vegetables, and seafood. Innovations in low-fat, low-cholesterol, and whole wheat options are gaining popularity. Millennials and Gen Z consumers are increasingly inclined toward frozen foods due to their willingness to try new varieties of convenience food. The attributes of frozen foods, such as easier storage, preserved nutrition, extended shelf life, and reduced food waste, are boosting sales.
Frozen meat, poultry, and seafood are significant segments, driven by demand for high-quality protein sources that can be stored for extended periods. Ready-to-eat meals and convenience foods, such as pizzas, snacks, and desserts, are increasingly popular, reflecting a growing trend towards time-saving meal solutions amidst busy lifestyles. Additionally, the market features frozen bakery products, including bread, pastries, and dough, catering to both households and foodservice sectors. The diversity of these products highlights the market's ability to cater to varying tastes, dietary requirements, and the evolving consumption patterns in the MEA region. The development of the Middle East & Africa frozen food market is driven by the rising interest of the convenient and on the go frozen ready to eat items. Adaption of frozen food products is still at the growing stage in these regions due to a lack of awareness and low penetration in the region. However frozen food products are gaining popularity, especially in the Middle-Eastern region due to lack of agro-based products and arable land. The middle-Eastern region has the highest presence of frozen meat and potato products whereas frozen fish & seafood posing prominence in the African region.
Ready-to-cook meat products has slowly emerged as one of the fastest growing segments in the packaged and produced food market, owing to increasing purchasing power and urbanization. Foodservice and institutional channels play a vital role in the distribution of frozen food products in MEA. Restaurants, cafes, catering services, and other foodservice establishments purchase frozen ingredients and pre-prepared meals to streamline their operations, reduce food waste, and ensure consistency in menu offerings. Similarly, institutions such as schools, hospitals, and correctional facilities rely on frozen food products for their meal programs, providing convenient and cost-effective solutions for feeding large volumes of people. Moreover, wholesale and distribution channels facilitate the movement of frozen food products from manufacturers to retailers, foodservice operators, and institutional buyers. Distributors play a crucial role in managing inventory, logistics, and warehousing, ensuring that frozen foods reach their intended destinations efficiently and in optimal condition. Additionally, direct sales channels, such as farmer's markets, specialty food stores, and food co-ops, provide opportunities for smaller-scale producers to connect with consumers seeking locally sourced and artisanal frozen food products. Online retail platforms have emerged as a significant sales channel for frozen foods, allowing consumers to browse and purchase products from the comfort of their homes and have them delivered directly to their doorstep. E-commerce platforms offer a convenient way to access a broader selection of frozen food options, including specialty and niche products that may not be available in brick-and-mortar stores.
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