Increasing notion of treating a pet as a family member, Pet care industry as well as pet food industry are making a strong way into the European market.

Europe is the most advanced continent on the planet earth where the pets are treated at par with humans, has seen a dramatic increase in the demand of the pet care products. The inspiration of many pet proprietors is ‘what is beneficial for me is also useful for my pet’. The increasing demand for good quality food products has influenced pet food manufacturers to switch to inputs with high quality and low additives. Advances in technology and continuous innovation of products have made the European pet care market boom. Easily available services are more easily accessible to the owners. Europeans are embracing the innovations in technology as well as the food products. Europe is the second largest continent in the world in terms of pet care market. The nourishments of a pet can be fulfilled by feeding plant-based food also known as clean meat products. The proprietors are aware of the ingredients used in the food products and know what is good for their companions.

According to the report, "Europe Pet Food Market Overview, 2022-2027" published by Bonafide Research, the Europe Pet Food market was valued at around USD 25 Billion. Previously, pets were kept in the house for the purpose of safeguard. Though, today the scenario has changed completely as pets are considered to be an important part of the family and are pampered like a child. They are being taken good care by the owners as they feed them quality food and better services. The preference towards the prepared pet food is increasing gradually compared to home-made foods as people are now becoming aware of the fact that pets usually need more protein and calcium than human beings which is only present in the pet food products. The pet ownership in Europe is rising exponentially over the past few years. Nuclear families, double income households, old age, urbanisation, lifestyle changes, etc. are some of the factors which are responsible for the growth of pet ownership in the country.

Dog food dominates the European pet food market, fueled by a high population of pet dogs and the increasing demand for premium, grain-free, and protein-rich diets. Pet owners are prioritizing natural ingredients, with a growing interest in raw and freeze-dried dog food. Functional food products containing probiotics, joint-support nutrients, and omega fatty acids are also gaining traction as consumers focus on canine health and longevity. The cat food segment is expanding rapidly, driven by the rising preference for high-protein, meat-based diets that align with feline nutritional needs. Wet and canned food is particularly popular, providing hydration benefits and appealing to pet owners seeking balanced nutrition. Additionally, specialized diets, such as grain-free and hypoallergenic cat food, are in demand as awareness of feline digestive health and sensitivities grows. The fish food market in Europe is stable, supported by an increasing number of aquarium hobbyists. Demand is growing for nutrient-dense, species-specific fish food that enhances color vibrancy and immune health. Freeze-dried, pellet-based, and live food options are preferred by consumers seeking high-quality diets for both freshwater and marine fish. The bird food market remains a niche segment, with demand for organic, fortified seed mixes and pellet diets rising among pet bird owners. European consumers are becoming more conscious of bird nutrition, opting for vitamin-enriched foods to support immunity and overall well-being. Additionally, specialized diets tailored to different bird species, such as parrots, finches, and canaries, are gaining popularity. This category includes food for small mammals like rabbits, hamsters, guinea pigs, and reptiles. The increasing trend of exotic pet ownership is driving demand for species-specific food, with pet owners seeking high-fiber diets for small mammals and customized reptile food. Nutritionally balanced formulas, fortified with vitamins and minerals, are becoming more prevalent.

Dry pet food holds the largest market share in Europe due to its affordability, convenience, and long shelf life. Kibble remains a popular choice for dog and cat owners, with manufacturers focusing on high-protein, grain-free, and functional ingredient formulations. Dry food fortified with probiotics, omega fatty acids, and antioxidants is increasingly favored by health-conscious pet owners. Wet pet food is gaining traction, particularly among cat owners who seek high-moisture diets to support hydration and digestion. Premium and gourmet wet food options, featuring real meat, limited additives, and organic ingredients, are in demand. Veterinary-recommended formulas targeting specific health concerns, such as kidney care and weight management, are also driving market growth. The pet treat segment is rapidly expanding, as pet owners look for functional and indulgent options for their pets. Natural, grain-free, and protein-packed treats are in high demand, particularly those enriched with probiotics, CBD, or joint-support nutrients. Freeze-dried raw treats and single-ingredient snacks are becoming increasingly popular among health-conscious pet parents. Additionally, training treats are experiencing growth as more owners engage in pet training and positive reinforcement. This category includes specialized pet food, such as raw frozen diets, prescription-based food, and personalized nutrition plans. The raw pet food trend is growing, with consumers seeking minimally processed, high-protein options for their pets. Subscription-based services offering customized meal plans based on pet age, breed, and health conditions are also shaping the European pet food market.