Amul expects a boost in institutional sale of about more than four folds. The No. 1 dairy in the world’s biggest milk-producing nation is estimating that the numbers of Indians eating out are increasing to extend its dominance because of increase in the disposable incomes of people.
The share of butter and cheese spreads is expected to be more than 40% in the total spread market, and GCMMF’s brand Amul is having a lion’s share in the market of spreads. Increasing urbanisation, changing consumer lifestyles and lots of population below 24 years in a country of 1.2-billion people is expected to drive the expansion of the HoReCa sales for the sector. Global fast-food chains like McDonald’s, Pizza Hut, Domino’s and Baskin-Robbins have already expanded across the country, opening outlets in smaller cities and towns. Restaurant chains like Barbeque Nation and Pind Balluchi are now present even in Tier-ll and Tier-lll cities. These institutions need milk and spreads like cheese, butter, jam, etc., which will boost the institutional sales of spreads in the country.
According the report on 'India Spread (Cheese, Butter, Peanut Butter) Market Overview, 2022-2028' published by Bonafide Research, the institutional sale of the overall market of spreads is expected to rise up in the forecast year 2027-28, owing to the reasons such as increase in people’s inclination towards having breakfast out of home due to time crunch, increasing availability and rise in the knowledge about existence of spreads, increasing urbanisation and increasing disposable income due to growing economy, etc. Moreover, there is a considerable increase in the number of QSRs in the country. For instance, McDonald’s has increased its outlets in India from 170 to 400, which is an increase of around 1.35 times. Similarly, Kentucky Fried Chicken, popularly known as KFC, has increased its outlets from just 50 in 2009 to 350 currently. Subway has 600 outlets in the country currently, which has also increased from 350 in 2013. Moreover, there are many unbranded QSRs, pubs, bars fine dining restaurants and casual dining restaurants, who are customers of these spreads.
Amul, which sources milk from the country’s largest network of cooperatives called GCMMF (Gujarat Cooperative Milk Marketing Federation), collects 25.5 million litres of milk a day which is more than 25% of the organised market of the country. The company is looking to increase its dominance by growing its market share and revenue. That’s logical with institutional sales growing at a strong pace as the number of food outlets is rising. Major companies operating in the market of spreads, according to the report, are GCMMF, Dabur India Ltd., Patanjali Ayurved Ltd. and Hindustan Unilever Ltd. All these companies are together holding a share of more than 35% in the market of spreads.
Major Companies
Major companies that operate into the spreads market in India are GCMMF (Amul), Parag Milk Foods Ltd. (Go), Mother Dairy Fruits & Vegetables Pvt. Ltd. (Mother Dairy), Britannia Industries Limited, Hatsun Agro Products, Agro Tech Foods Ltd (Sundrop), Dr. Oetker India Pvt. Ltd. (Funfoods), Veeba Food Services Pvt. Ltd., Bajoria Foods (American Garden), Scandic Food (Sil), etc.
Report: India Spreads (Cheese, Butter, Peanut Butter) Market Overview, 2022-28
Base Year: 2016-17, Estimated Year: 2022-23, Forecast Year: 2027-28
Pages: 78, Figures: 19, Tables: 22
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