Put behind all predictions, likewise, that the digital revolution would make paper as obsolete as the typewriter, yet paper remains a central aspect of everyone’s routine. In particular, the frequency of reading newspapers will increase in spite of the prediction that it will reduce because of the availability of digital media.
Considering the very old history of paper, paper making was invented by the Chinese in 105 A.D. In that year, historical records show that the invention of paper was reported to the Eastern Han Emperor Ho-di by Ts'ai Lun, an official of the Imperial Court. Nowadays, paper has been an inseparable part of every human being’s lives. In India, on an average, 100 Million copies of newspapers are sold on a daily basis. Due to the higher literacy rate of the population, the habit of reading newspapers has increased. Furthermore, despite the trend in other markets with a more developed digital ecosystem, newspaper revenue streams in India have not yet confronted a serious challenge from digital content channels.
According to the report on "India Paper Market Outlook, 2027-28" published by Bonafide Research, the overall market for paper in India is anticipated to grow with more than 8% CAGR during the forecast period. The total market of paper is made up of paperboard and industrial packaging paper, paper stationery, newspaper print and speciality paper. With rising disposable income, individuals are spending more on various products. Furthermore, given the nation's anti-plastic movement, paper packaging is encouraged. Furthermore, modern retail channels, likewise, departmental stores, supermarkets, online selling sites, etc., promote the use of paper for packaging and storage. All these lead to the growth of the paper market.
In addition to that, advertising is the key tool for brand awareness and new product launches. In India, print media, likewise, newspapers, magazines, etc., play a significant role in advertising. Marketers prefer newspapers to promote their products as newspapers have a wide range of end users. This suggests the reach of newspapers in every part of the country.
Major Companies
Major companies that operate into the paper market in India are ITC Limited, Tamil Nadu Newsprint and Papers Limited (TNPL), J K Paper Limited, Ballarpur Industries Limited, Century Pulp and Paper Limited, The West Coast Paper Mills Limited, International Paper APPM Limited, Seshasayee Paper & Boards Limited (SPB), Emami Paper Mills Limited, N R Agarwal Industries Limited (NRAIL).
Report: India Paper Market Outlook, 2027-28
Base Year: 2021-22, Estimated Year: 2022-23, Forecast Year: 2027-28
Pages: 88 Figures: 12 Tables: 24
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