Laser straightening technology may pose a threat to the prevalent straightening technology : Bonafide Research

The straighteners use 'photon lasers' and 'LED light' to straighten hair, which is used in combination with Keratin hair treatments.

The India Personal care appliances consist of hair care appliances, hair removal appliances and oral care appliances. Hair care appliances include hair dryers, hair straightener and hair styler and curler. It is directly going to pose a threat to the companies that are manufacturing hair straighteners and hair dryers after some years, as professional assistance is required to use this device and it cannot be tried on a person by themselves.

According the report on 'India Hair Care Appliances Market Overview, 2018-2023' published by Bonafide Research, the demand for hair care appliances has been above INR 400 crores in 2011-12. Due to rise in the technology and ease of use of these appliances, the demand for hair care appliances has boosted much in the past. The hair straighteners market contributed more than 25% in the hair care appliances’ demand in the same year. A good development for the hair straightening industry is that hair straighteners have become an integral part of hair care toolkit, especially in urban areas.

The new technology of laser straightening is used by professionals and salons to straighten the hair semi-permanently using a hand-held machine that emits blue light from the end when turned on. This device is manufactured under the brand name ‘Photon Lizze’. Photonic Ray Emission, can dramatically enhance the effects of hair straightening techniques when combined with keratin and other hair products. This unique gadget is practical, lightweight, and portable, and offers easy handling and sterilization. It uses a perfectly safe LED light that will not damage hair or skin. Hairstylists also use Photon Lizze for hair colouring, hair hydration, and keratin treatments. Moreover, it makes a Keratin straightening treatment last longer. 

This technology is likely to cause a threat to the current straighteners industry, as this is a convenient and better substitute as this device, when used with Keratin hair treatments, produces better results. This technology is not yet introduced in India, but it is still a threat as it can be imported and can be used as a substitute to prevalent hair straighteners.

Major Companies

Major companies that operate into the Hair Care Appliances market in India are Philips India Limited, Panasonic India Pvt. Ltd, Havells India Ltd, Syska Led Lights Private Ltd, Star Products Private Limited

Report: India Hair Care Appliances Market Overview, 2018-2023

Base Year: 2016-17, Estimated Year: 2017-18, Forecast Year: 2022-23

Pages: 85, Figures: 15, Tables: 5