At the point when entire World is discussing biodegradable, Hybrid Cloth baby diapers, a few nations in Middle East-Africa are taking a stab at ordinary disposable diapers. They are under penetrated which is far below from expected penetration. Regardless of booming population of countries especially in Africa region pushes the demand for diapers, still no huge investment has yet materialised in the industry. Recently, manufacturing companies are realising the high growth and gap in these market due to the significant percentage of the population that does not use diapers in developing nations, as developed nations are experiencing a slowdown in size and the aging of their populations.
According to report on 'Asia-Pacific and Middle East-Africa Baby & Adult Diaper Market Outlook, 2023' published by Bonafide Research, Middle East- Africa has contributed around 8% to the overall baby diaper market in the year 2017. They have not even reached at required infiltration in disposable diapers which is older form of diaper than other diapers like Modern cloth diaper, Biodegradable diapers. The diapers they are using are mostly disposable diaper so that it constitutes around 64% of the total diaper market. In the forecast also disposable diapers are projected to grow more than 8.50% from 2018 to 2023. In most of the African countries diapers are import driven market i.e. diapers are imported from foreign countries. Brands like Dr. Brown, Baby Hugg, Sunfree, Cuddles, Rose Tenders and Mary Diamond, are imported from other countries and sell under own brand.
In case of Middle East, the diaper market is going towards premium diapers from traditional one but it is at earlier stage of transition. Thus Middle East is in-between emerging and matured market in terms of diapers usage and diaper type. A few nations like Uzbekistan, Yemen, and Iraq have possibilities for diaper industry as the infiltration level in these areas are underneath 5% still. Then again there are different nations additionally which are having penetration over half. They are Saudi Arabia, Azerbaijan, Libya where penetration is between 50% to 90%. Notwithstanding that there are couple of nations like U.A.E, Kuwait, Oman, and Qatar which have penetration over 90% because of high riches. In addition to low penetration, few number of sea areas, humid weather there is lack of Swim pants diaper. Training nappies and biodegradable diapers also form negligent part of the total market. Biodegradable are not popular till the date but going to fetch higher growth rate among all types of diaper in future. The brands operating in Middle East are Pampers, Huggies, Confy baby, Baby joy, Teemo etc.
In the matter of Africa, diaper market is at specialty level despite the fact that having higher birth rate and fertility rate still they are lacking investment in diaper industry. Recently in 2017, diaper market growth was however troubled because restriction of raising fund, and inefficient of foreign exchange as well as lack of local manufacturing due to electricity problem still being major constraints. The unorganised market is swamped with over 50 brands of cheap Chinese imports, but these are considered untrustworthy. Low-income group would rather use the cloth alternative than cheaper imports which are hazard. In case of penetration only South Africa and Lebanon have high penetration above half. There are number of countries which are under 5% of penetration which are Sudan, Kenya, Uganda, Tanzania, Zimbabwe, Cote d'lvoire etc. low per capita income, lack of awareness about hygiene among people, preference for traditional cloth nappy are hindering the growth of baby diaper market in Africa. The brands operating in diaper industry are Molfix, Pampers, Huggies, Mamy Poko Pants, Dr. Brown, Sunfree, Baby Huggs , Tete Baby, L'il Masters etc.