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IT & Telecommunications
Sales of Digital Projectors in India Set to More Than Double by 2019
A projector is a device designed to take an image from a video source and project it as realistically as possible onto a screen or other surface. Projectors are used in a variety of different ways; they are enjoyed by home theater enthusiasts due to their ability to project movies onto a screen much larger than even the biggest TV available, and used in the corporate setting to project information onto screens large enough for rooms filled with people to see. Gone are the days when projectors were merely for official use and screening movies at theatres. Now, Indians are using projectors at home, office, and school for leisure, work, studies, and so on. This new change in users is giving a new picture to the projector trend in India.
According to the recently published report of Bonafide Research "India Projector Market Overview," the market for projectors grew at a CAGR of more than 20% in the period between 2010 and 2014, and the sales of digital projectors are projected to get more than double by 2019 in India. The education vertical and government sector continue to be the largest demand sources for projectors. Classroom education is becoming increasingly interactive, and large immersive displays at affordable price points have made a big impact in the Indian education market. Currently, short-throw and ultra-short-throw projectors have gained tremendous popularity, as have interactive projectors, especially in the education segment. Additionally, the market is expected to demonstrate significant growth as a result of government initiatives such as the adaptation of modern teaching aids, smart boards, and digital teaching, as well as the upgradation of IT infrastructure.
By type, the market is segmented into digital light processing (DLP), liquid crystal display (LCD), and liquid crystal on silicon (LCoS) projectors, with DLP technology leading due to its superior contrast ratios and reliability. By end user, projectors are predominantly used in education, corporate, government, and residential segments, with the education sector driving major demand. By distribution channel, projectors are available through offline retail stores, direct sales, and online platforms, with e-commerce gaining prominence due to the rising preference for convenience and discounts. By region, urban areas such as Delhi, Mumbai, Bengaluru, and Hyderabad contribute significantly to sales, while demand is also rising in tier-2 and tier-3 cities due to increased awareness and affordability.
By demand, the increasing attractiveness of watching sports on a large screen has led many consumers to purchase projectors for enjoying games like cricket or football with friends and family. Young consumers are more inclined to purchase high-end products like video projectors to have their own movie screening experience in an unusual home theatre room. The top trends observed in the market are projectors with 3D and HD capabilities, mobility, lightweight designs, low maintenance, and cost-effectiveness.
Since enterprises and consumers are keen on going green, manufacturers have also introduced eco-friendly features in projectors that reduce CO2 emissions significantly. These features add to environmental preservation as well as help in reducing running costs. Another innovation that is very important for India is the projector with a dust shield, which can defend against the harmful effects of dust, allowing consumers to work better for longer and requiring less maintenance.
According to the recently published report of Bonafide Research "India Projector Market Overview," the market for projectors grew at a CAGR of more than 20% in the period between 2010 and 2014, and the sales of digital projectors are projected to get more than double by 2019 in India. The education vertical and government sector continue to be the largest demand sources for projectors. Classroom education is becoming increasingly interactive, and large immersive displays at affordable price points have made a big impact in the Indian education market. Currently, short-throw and ultra-short-throw projectors have gained tremendous popularity, as have interactive projectors, especially in the education segment. Additionally, the market is expected to demonstrate significant growth as a result of government initiatives such as the adaptation of modern teaching aids, smart boards, and digital teaching, as well as the upgradation of IT infrastructure.
By type, the market is segmented into digital light processing (DLP), liquid crystal display (LCD), and liquid crystal on silicon (LCoS) projectors, with DLP technology leading due to its superior contrast ratios and reliability. By end user, projectors are predominantly used in education, corporate, government, and residential segments, with the education sector driving major demand. By distribution channel, projectors are available through offline retail stores, direct sales, and online platforms, with e-commerce gaining prominence due to the rising preference for convenience and discounts. By region, urban areas such as Delhi, Mumbai, Bengaluru, and Hyderabad contribute significantly to sales, while demand is also rising in tier-2 and tier-3 cities due to increased awareness and affordability.
By demand, the increasing attractiveness of watching sports on a large screen has led many consumers to purchase projectors for enjoying games like cricket or football with friends and family. Young consumers are more inclined to purchase high-end products like video projectors to have their own movie screening experience in an unusual home theatre room. The top trends observed in the market are projectors with 3D and HD capabilities, mobility, lightweight designs, low maintenance, and cost-effectiveness.
Since enterprises and consumers are keen on going green, manufacturers have also introduced eco-friendly features in projectors that reduce CO2 emissions significantly. These features add to environmental preservation as well as help in reducing running costs. Another innovation that is very important for India is the projector with a dust shield, which can defend against the harmful effects of dust, allowing consumers to work better for longer and requiring less maintenance.
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