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Pet food brand LUVIN has raised Rs 2.4 crore or $300K in an angel round from M.V. Nair, a Gujarat-based family office of Possible Ventures and others. According to LUVIN, the funds will be used to expand its portfolio, strengthen marketing efforts, and step up its presence pan-India. Founded by Ipshit Bhattacharya and Meghna Bhattacharya, Fabulicious, the parent company of LUVIN, has launched 12 products in the D2C pet food space. The brand went live with its first product under ?LUVIN? in July last year. Out of 12, three products are manufactured in Europe while the rest are formulated and manufactured in-house. LUVIN directly competes with the likes of Heads Up for Tails, Pawfect.xyz, Supertails, Wiggles, Goofy Tails, and Just Dogs among others. Heads up for Tails is the biggest player in the pet care space which raised the largest Series A round ($37 million) in August 2021. Delhi-based Goofy Tails recently secured $500K in its seed funding round from BeyondSeed, The Chennai Angels and others. According to a Bonafide Research report, the Indian pet care industry is expected to reach Rs 5,474 crore by 2025, with a CAGR of more than 19 percent.

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According to the report, ?India Men?s Grooming Market Outlook, 2027-28? published by Bonafide Research and Marketing, the market is expected to grow with a CAGR (compound annual growth rate) of more than 11% during the forecast period with more than Rs 31,000 crore market size.

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Indian consumers seem to have recovered their taste for traditional snacks with impressive growth rate of local and regional players in Last couple of Years: Bonafide Research "The snack market has recently seen a boom in the number of traditional snack manufacturers who produce packaged products but it is very essential for them to develop a sound strategy and have an in-depth knowledge of their target consumers." After 2001, India has seen a massive change in Snack food market. The meaning of snack has been redefined from chips and cookies to beverages, mini-meals and even three items on the plate. There is a rise in demand of snacks market which drives manufactures to grow and operate in this segment lucratively. Due to the busier lifestyle in the recent past, the demand for convenient products has increased a lot with the thrust of packaged food in India. With the advancement of technology, urbanization, increase in purchasing power, growth in female work population, expansion of nuclear families has augmented the business of the packaged snack food and attracted a large mass toward the snack market in India. In order to save time, people are gradually shifting to ready to eat food items. And the growth rate of the packaged food market has been remarkable in last five years.

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Sanjana Desai, head, business development, Desai Brothers Ltd ? Food Division (Mother?s Recipe), said, ?As per Bonafide Research?s recent report titled India Ready-To-Mix Market Outlook-2021, the ready-to-mix market was growing with a compound annual growth rate (CAGR) of 13.22 per cent in the last five years and is expected to double by 2021.? ?This growth can be attributed to the changing lifestyles of our time-deficient consumers, coupled with the rising number of nuclear families in young India and men and women both shouldering multiple roles. Keeping this in mind, a thoughtfully-designed product ticks all the boxes of convenience, nutrition and taste,? she added.

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Bonafide Research's recent report 'India Breakfast Cereal Market Outlook, 2021', said only a handful of companies - Kellogg?s India, Bagrry and PepsiCo Quaker - command 75% of the market, leaving room for competitors. To put India?s numbers in perspective, Euromonitor said in a November 2014 report that the US cereal retail value sales are expected to drop 8% from 2014 to 2018. Companies, such as Kellogg, have realized how important these burgeoning markets are and have spoken extensively about targeting emerging cereal markets.

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