Low Penetrated Rural Mosquito Repellent Market Is Exploiting the Opportunities for Manufacturers


Gradual increase in the economic condition, growing media exposure, increasing awareness about the infectious disease, changing consumption pattern and innovative marketing strategy for rural market are likely to provide a large and attractive investment opportunity for mosquito repellent companies in the coming years.

In some part of rural India, still people depend on traditional methods of using neem leaves and cow dung to get relief from mosquitoes. Apart from the traditional ways, the other standard method used is burning of coil as it is economic to use. Moreover, high price and power cut concerns have also led to the limited use of latest formats of mosquito repellent like mats, liquid dispenser, repellent sprays, etc. The mosquito repellent market has been growing in India with major contribution from urban areas. The urban areas have boost up the market favouring to its increased awareness on the diseases spread through mosquitoes, hygiene and health consciousness. Conversely, the rural areas have not contributed much to the growth of the mosquito repellent market due to its low economic condition, low awareness about infectious disease, hygiene and the repellent products offered by the manufacturers.

India Mosquito Repellent Market is growing at a CAGR of 4.79% over last six years. The popular players in the rural areas are Jyothy, Dabur and GCPL. Until recently, Jyothy’s maxo coil was greatly accepted among the rural consumers. Dabur’s Odomos has also gained the popularity in rural India as it was introduced in small sachet pack at a cheap price. Although with the arrival of Godrej’s fast card in 2013, mosquito repellent coil and cream are facing the competition. At present, the mosquito repellent companies are increasing competition in rural market as every big player are making every possible efforts to penetrate the rural market by providing affordable products, which are more beneficial and conventional to the rural market.

Following the urban lifestyle, the rural consumers are now aspiring to purchase branded high quality products. The players are also adapting various marketing strategies like launch of innovative & specialized products, campaigning, media, low price points, etc. to grab the attention of the rural consumers. Such efforts of the players have attracted the rural people to their new product formats and its convenient usage. Rural people are evolving towards value with services products that provides convenient usage, services and are economic. Owing to the growing interest of the players in the rural market, change in the consumption pattern and the trend to follow the urban market the mosquito repellent market is to reach new heights in the years to come.

Low Penetrated Rural Mosquito Repellent Market Is Exploiting the Opportunities for Manufacturers

Gradual increase in the economic condition, growing media exposure, increasing awareness about the infectious disease, changing consumption pattern and innovative marketing strategy for rural market are likely to provide a large and attractive investment opportunity for mosquito repellent companies in the coming years. In some part of rural India, still people depend on traditional methods of using neem leaves and cow dung to get relief from mosquitoes. Apart from the traditional ways, the other standard method used is burning of coil as it is economic to use. Moreover, high price and power cut concerns have also led to the limited use of latest formats of mosquito repellent like mats, liquid dispenser, repellent sprays, etc. The mosquito repellent market has been growing in India with major contribution from urban areas. The urban areas have boost up the market favouring to its increased awareness on the diseases spread through mosquitoes, hygiene and health consciousness. Conversely, the rural areas have not contributed much to the growth of the mosquito repellent market due to its low economic condition, low awareness about infectious disease, hygiene and the repellent products offered by the manufacturers. India Mosquito Repellent Market is growing at a CAGR of 4.79% over last six years. The popular players in the rural areas are Jyothy, Dabur and GCPL. Until recently, Jyothy’s maxo coil was greatly accepted among the rural consumers. Dabur’s Odomos has also gained the popularity in rural India as it was introduced in small sachet pack at a cheap price. Although with the arrival of Godrej’s fast card in 2013, mosquito repellent coil and cream are facing the competition. At present, the mosquito repellent companies are increasing competition in rural market as every big player are making every possible efforts to penetrate the rural market by providing affordable products, which are more beneficial and conventional to the rural market. Following the urban lifestyle, the rural consumers are now aspiring to purchase branded high quality products. The players are also adapting various marketing strategies like launch of innovative & specialized products, campaigning, media, low price points, etc. to grab the attention of the rural consumers. Such efforts of the players have attracted the rural people to their new product formats and its convenient usage. Rural people are evolving towards value with services products that provides convenient usage, services and are economic. Owing to the growing interest of the players in the rural market, change in the consumption pattern and the trend to follow the urban market the mosquito repellent market is to reach new heights in the years to come.



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