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Adoption from young generation is determining the future of food preparation appliances in India: Bonafide Research

Young generations moving towards different cities have increased the adoption of new methods for preparing food. This is driving the growth of food preparation appliances in the country. Moreover, growth opportunities are also driven by health awareness, new product development, increased female employment as well as the influence of cooking shows.

Preparing food was very massive in earlier ages but with the advancement of human knowledge and technology, men have created many devices of easily making food. With the expansion of technology, people can prepare food without difficulty and quickly with the help of advanced food preparation appliances. People can cook food and healthy drinks with less effort compared to the precedent. Food preparation appliances include mixer grinders, food processor, hand mixer, juice extractor, electric choppers, juicer mixer grinder and others (wet grinder, meat grinder, stand mixer). Food preparation appliances not only reduce work load, but also physical efforts. It takes lot of time in preparing food rather than cooking food which includes chopping, cutting and many more other tasks.

The convenience of fast food often makes it an attractive choice for youth consumers. Healthy food, on the other hand, is often less convenient and takes more time and effort to prepare. However, healthy foods are less expensive than fast foods. Many young adults never learned how to cook, or they simply don't bother, because there are so many other choices, like fast food, takeout or frozen dishes. Compared to traditional home cooking, fast food is more immediately gratifying and pleasurable and well, faster to prepare and consume.

But now the trend has been toward eating more meals prepared at home. Eating at home allows controlling the ingredients in food, so that people can use natural ingredients instead of unhealthy processed foods. As preparing food at home is healthy, young generation have started adopting food preparation appliances. According to recently published report of Bonafide Research "India Food Preparation Appliance Market Outlook, 2021", the market volumes for food preparation appliances were growing with a CAGR of over 13% over last five years. Eating homemade food also provides many other benefits. The advanced technology like electric chopper, food processor, mixer grinder and easy availability of ingredients nowadays help youth to prepare food in no time and that has improved the standard of living. Now a days, young generation are becoming busy and don't have time to spend much for cooking food. So they started inventing new methods which made cooking easy. And these new inventions also produced good taste and different varieties and caused dramatic change in lifestyle. The cooking machines help the working housewives to prepare the foods easily and they do not have to spend much time in kitchen. This is bound towards a modern life where foods can be prepared in few minutes.

Nowadays, both the parent work and hence they do not get enough time to cook ethnic food for them; instead they work more to earn more, thus improving their lifestyle. Young generation are now able to prepare food with the use of food preparation appliances and thus can spend more time with family. An exemplification would be that of a busy office lady late from work prepares easy cook meal for dinner in no time. As youth move to towns in search of better opportunities, it accelerates urbanization and brings new challenges. Internet retailing will continue to be the fastest growth channel for food preparation appliances over the next few years, as consumers continue to enjoy the convenience of online shopping.

Major companies operating in the food preparation appliances market of India are Preethi Kitchen Appliances Pvt. Ltd., Bajaj Electricals Limited, Philips India Limited, Groupe SEB India Pvt. Ltd., Butterfly Gandhimathi Appliances Limited, Kitchen Appliances India Limited, Havells India Limited, Jaipan Industries Limited, Usha International Limited, Crompton Greaves Consumer Electricals Ltd. and TTK Prestige Limited.


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