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India Deodorant Market Outlook, 2022
HUL plans to intensify the ‘Axe’ effect as the brand slips down to third position in the Indian deodorant market: Bonafide Research

Changing lifestyle trends, up scaling Indian middle class, diverse climates prevailing in India and a greater emphasis on hygiene, coupled with increasing availability due to the growth of modern retailers, is expected to drive the demand for deodorants over the coming years.   Deodorant is a substance that is applied to the body parts to […]

India Fragrance Market Outlook, 2022
Organized deodorant and perfume players to dominate the fragrance industry in India by 2022: Bonafide Research

Factors like rise in young population, noticeable demand for fragrance products from tier II and tier III cities, hotter Indian climate and big players entering the market space is resulting in increased demand for fragrance products.   The fragrance industry’s rapid growth is attributed primarily to the advent of functional products with several characteristics. The […]

India Chemical Fertilizers Market Overview
Indian government’s thrust for improving productivity will drive fertilizers consumption in the country: Bonafide Research

The government of India subsidizes fertilizer to ensure that fertilizer is easily available to farmers and the country remains self-sufficient in agriculture and food grain production. This is achieved by controlling the price of the fertilizer and the amount of production.   Fertilizers are any solid, liquid or gaseous substances containing one or more plant […]

India Packaged & RTD Tea Market Overview
Ready to Drink (RTD) tea market driven by busy & healthy lifestyle of the modern Indian consumer: Bonafide Research

The market for RTD tea is fueled by a number of parameters including increasing trend of marketing, smart advertising, rising functionalities, and strong positioning of RTD tea. Rapid change in consumer behaviour is likely to support the branded tea players more than its unbranded segment.   RTD tea is one of the fastest growing categories among […]

India Packaged Coffee & Cafe Chain Market Overview
Millennial demand for clean label offers huge potential to Indian coffee industry: Bonafide Research

For most millennials, choosing coffee is an emotional decision that goes beyond conference basic needs such as sparkle and affordability to include the social and environmental impact of how it was made.   Coffee as a specific category has steadily gained share of total consumer spending on beverages over the last many years, but millennials […]

India Feminine Hygiene Market Overview
Indian rural women will present an undying and untapped opportunity for feminine hygiene players in the country: Bonafide Research

The upper class of Indian women is trying to find high quality hygiene products, however, in rural areas, many women still haven’t started to use sanitary napkins or use it occasionally. It is high time that manufacturers should work to attract these young women’s and start penetrating smaller towns and rural markets.   Feminine hygiene […]

India Baby Food Market Overview
Increased nutritional awareness among Indian parents will spur the demand for healthy and organic baby food products: Bonafide Research

Rising parental concerns regarding the fulfillment of vitamins and nutrients at the growing stage of their babies is forcing Indian parents to move from homemade baby food to the commercial packed products available in the market. Also, increase in number of educated young mothers is supporting this growth trend heavily.   The Indian baby food market […]

India Hand Hygiene Market Overview
Increasing fear of infectious diseases to drive the growth of hand hygiene market in India: Bonafide Research

Growing awareness regarding hygiene and skin wellness, increasing fear of infectious diseases, rising importance of hand washing habits and the smart marketing strategies of players are driving the growth of hand hygiene market in India.   The outburst of various infectious diseases like H1N1 flu (swine flu) has heightened the public awareness in India, which […]

India Bath & Shower Market Overview
Young Indian population will shift from traditional bar soap to body wash and shower gel products in the coming years: Bonafide Research

Bar soap category is a matured market in India and has been historically used among Indian consumer as cleansing products. The contribution of body wash and shower gel is very less to overall bath and shower market but represents a fast expanding category in the country.   Bath and shower product market comes within the […]

India Energy & Sports Drink Market Overview
Trend of social gatherings among youth is spurring the consumption of energy and sports drink in India: Bonafide Research

There seems to be a growing acceptance for the consumption of energy and sports drink in the country. Affordability and visibility are likely to support impulse purchases and increase the frequency of consumption. Furthermore, enlarged urbanization, rising disposable incomes and growing health consciousness among the Indian youth is fueling the demand.   The Indian beverage industry […]

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